If users agree, their choices are saved in browser options and criminals are then able to continually feed them with unwanted ads. When users open a website with 'Allow Website Notifications', they are prompted with a pop-up asking for permission to display notifications. In general, the 'Allow Website Notifications' option is legitimate and allows web developers to notify users when new content is posted, however, criminals misuse this facility to promote malicious websites. Therefore, criminals search for new methods to proliferate spam, including 'Allow Website Notifications'.
In the past, most spam was distributed using emails, however, email providers have become efficient in dealing with the problem and so this method is consequently less effective. In some cases, these pop-ups occur after clicking intrusive advertisements displayed by malicious sites. Research shows that users typically encounter 'Allow Website Notifications' when they have potentially unwanted adware-type programs (PUPs) installed on their computers. It is a simple method used to promote various malicious sites. 'Allow Website Notifications' is a spam promotion method that has recently become popular amongst cyber criminals. Allow Website Notifications removal instructions What is Allow Website Notifications?
